The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
- Downloads：2942
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-07 11:51:36
- Update Date：2025-09-07
- Status：finish
- Author：Allan Dib
- ISBN：1989603688
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
WARNING: Do Not Read This Book If You Hate Money
To build a successful business， you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth。 Traditionally， creating a marketing plan has been a difficult and time-consuming process， which is why it often doesn't get done。
In The 1-Page Marketing Plan， serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast。 It's literally a single page， divided up into nine squares。 With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero。
Whether you're just starting out or are an experienced entrepreneur， The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth。
In this groundbreaking new book you'll discover:
• How to get new customers， clients， or patients and how make more profit from existing ones。
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses。
• How to close sales without being pushy， needy， or obnoxious while turning the tables and having prospects begging you to take their money。
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page。 Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan。
• How to annihilate competitors and make yourself the only logical choice。
• How to get amazing results on a small budget using the secrets of direct response marketing。
• How to charge high prices for your products and services and have customers actually thank you for it。
To build a successful business， you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth。 Traditionally， creating a marketing plan has been a difficult and time-consuming process， which is why it often doesn't get done。
In The 1-Page Marketing Plan， serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast。 It's literally a single page， divided up into nine squares。 With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero。
Whether you're just starting out or are an experienced entrepreneur， The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth。
In this groundbreaking new book you'll discover:
• How to get new customers， clients， or patients and how make more profit from existing ones。
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses。
• How to close sales without being pushy， needy， or obnoxious while turning the tables and having prospects begging you to take their money。
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page。 Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan。
• How to annihilate competitors and make yourself the only logical choice。
• How to get amazing results on a small budget using the secrets of direct response marketing。
• How to charge high prices for your products and services and have customers actually thank you for it。
Reviews
Toby Philpott
，
Packed Full of Great Advice If a small business owner never reads another book， this is the one they should read。 It’s full of great advice， both on marketing but also on the importance of systematising and keeping the end of the business journey in mind。 It’s given me lots of food for thought and a realisation that I need to rethink and re-engineer my company。 Highly recommended to those already in business and those thinking of starting up。
Janice Cook
，
A friend suggested this book and I was SO glad that she did。 I still need to dive into that value-packed companion webpage and really fill out the One Page PDF that will pull all of this together but this was the type of book that I just couldn't stop taking notes while reading。 I was able to apply the learning right away in my copywriting and it helped me really think about my customer's journey。 This was a No Fluff read with lots of new ideas that weren't on my radar。 Refreshing！ A friend suggested this book and I was SO glad that she did。 I still need to dive into that value-packed companion webpage and really fill out the One Page PDF that will pull all of this together but this was the type of book that I just couldn't stop taking notes while reading。 I was able to apply the learning right away in my copywriting and it helped me really think about my customer's journey。 This was a No Fluff read with lots of new ideas that weren't on my radar。 Refreshing！ 。。。more
Shavon
，
This is a highly recommended read。 I know just about all there is to know about sales conversion， but I was looking for a good read on marketing and promotion so that I can get noticed and have more opportunities to convert。 The 1-page marketing plan fills an important gap in the contemporary information available on effective promotion and client development。 It’s also a well-written， typo-free independently published book， so there’s no quality deficiency to detract from the solid business adv This is a highly recommended read。 I know just about all there is to know about sales conversion， but I was looking for a good read on marketing and promotion so that I can get noticed and have more opportunities to convert。 The 1-page marketing plan fills an important gap in the contemporary information available on effective promotion and client development。 It’s also a well-written， typo-free independently published book， so there’s no quality deficiency to detract from the solid business advice being dispensed。 There are a few bits of advice that I disagree with （such as the recommendation that promoters/salespeople develop an elevator pitch） but the few misses were not big enough to reduce my rating from 5 stars。 （Want to know what you should do instead of an elevator pitch？ Identify 2 questions that you can ask a stranger to determine whether there’s a chance that they are part of your client profile。 Work those questions into the small talk instead of reciting a personal ad。 That way you will gather meaningful information and you won’t be pitching people who have no interest in what you’re selling。） 。。。more
Star Alfriend
，
Good book but no meatThe author gives good information about systems but stops short of actually telling you how to do it。 Example， he mentions that you should automate but does not。 give the name of the system that he is suggesting， this happens a lot。 It is like a woman saying， “I found a good dress” but then won’t tell you where she got it from。
vinise williams
，
Definitely a must read for business ownersDefinitely a must read for small business owners and people thinking of starting a business。 Easy to understand and easy to implement。🤗
Taher El
，
Insightful， straightforward， and free of jargon。 Optimal for anyone who wants to learn the basics。
Marc Gallivan
，
Very helpful！
Adam B
，
Overall a fairly good book with an easy to follow marketing plan。 I felt the examples given were on the simpler side and wasn't nuanced。 I'd recommend reading this if you are in the early stages of your business career and would like a high level intro to marketing。In summary:There are three main phases of the marketing journey， aptly named the Before， During and After phases。Before: Getting prospects to understand you and your offering。 Composed of choosing your target market， crafting your mes Overall a fairly good book with an easy to follow marketing plan。 I felt the examples given were on the simpler side and wasn't nuanced。 I'd recommend reading this if you are in the early stages of your business career and would like a high level intro to marketing。In summary:There are three main phases of the marketing journey， aptly named the Before， During and After phases。Before: Getting prospects to understand you and your offering。 Composed of choosing your target market， crafting your message and reaching prospects via a variety of channels。During: Converting leads to paying customers。 Capturing leads， nurturing them and converting them to paying customers。After: Getting customers to grow your business for you。 Delivering a world class service， increasing the LTV and orchestrating and stimulating referrals。 。。。more
Stacey A Roush
，
Right to the point！Thanks for packaging everything I needed to learn about marketing strategy in one quick read。 Thoroughly enjoyed it。 Now I can write my plan and clarify my goals。
Alex Zeiler
，
If you have a business， this book is a must read。 It changes the way you may perceive marketing as a "business-strategy"。 It really cuts through the noise and provides actionable knowledge to take your business the the next level and generate more money in the process。Just read this book， trust me it's worth it。 If you have a business， this book is a must read。 It changes the way you may perceive marketing as a "business-strategy"。 It really cuts through the noise and provides actionable knowledge to take your business the the next level and generate more money in the process。Just read this book， trust me it's worth it。 。。。more
Dominykas Semeklis
，
Pretty basic。
Loretta
，
Some gems in this one。 I must be having a time of it because I am going to need to read this one a few times to understand more。 Great steps to incorporate in my daily/weekly/monthly/quarterly/annual routines！
Pat
，
Be a marketer who owns a business Great outline of core marketing concepts with touch of comedy and real life examples。 Quick read with some insights I otherwise wouldn’t have sought out
Ian Khan
，
I really like how approachable and digestible this book is。 It is well-written and the author clearly articulates， at a strategic level， and approach to developing a direct marketing plan。 As a product person I appreciate the mindset demonstrated by the author。 As a product person， I don't agree with everything that is written， I certainly appreciate the rationale from a world-class marketer。 Definitely a read worth having if you are struggling with your own marketing plan。 I really like how approachable and digestible this book is。 It is well-written and the author clearly articulates， at a strategic level， and approach to developing a direct marketing plan。 As a product person I appreciate the mindset demonstrated by the author。 As a product person， I don't agree with everything that is written， I certainly appreciate the rationale from a world-class marketer。 Definitely a read worth having if you are struggling with your own marketing plan。 。。。more
Carlos Díaz
，
Muy buen libro de marketing: claro， sencillo， con ejemplos y un plan de acción concreto。 Muy recomendable
Jan-Matthias
，
Very much written from the perspective of SME owners， but less beneficial to people who are working in bigger systems。 As with most such books， the focus is mainly on just reaffirming plain truths。
Mo
，
This is an incredibly clever book。 I recommend it to any new or small business owner looking to grow their business。 It covers how to identify and target potential customers， how to capture and convert leads， and how to retain customers。 As you will see， it comes down to being deliberate， putting the right systems and processes in place， and delivering value every step of the way。
Jaelithe Leigh-Brown
，
An interesting read with great marketing tipsThis book has exactly what you need to create your own marketing plan。 It's easy to read， interesting and full of good insights。 An interesting read with great marketing tipsThis book has exactly what you need to create your own marketing plan。 It's easy to read， interesting and full of good insights。 。。。more
Manuel Medina
，
Un increíble libro que es un “must read” para cualquier persona que desee iniciar un negocio o que actualmente tenga y maneje un negocio。 Este libro no debe leerse una sola vez， sino varias para recordar todo lo que te enseña y más importante aplicar y llevar a la acción todo lo que te enseña。Es un libro que de manera sencilla y entretenida te enseña los conceptos más importantes de la mercadotecnia， y dependiendo de cómo la utilices， puede ser uno de los factores más importantes del éxito o fra Un increíble libro que es un “must read” para cualquier persona que desee iniciar un negocio o que actualmente tenga y maneje un negocio。 Este libro no debe leerse una sola vez， sino varias para recordar todo lo que te enseña y más importante aplicar y llevar a la acción todo lo que te enseña。Es un libro que de manera sencilla y entretenida te enseña los conceptos más importantes de la mercadotecnia， y dependiendo de cómo la utilices， puede ser uno de los factores más importantes del éxito o fracaso de tu negocio。El libro te explica en 9 sencillos pasos todo lo que tienes que llevar a cabo para hacer y aplicar un exitoso plan de mercadotecnia para tu empresa。 Sinceramente esperaba algo normal de lo que vería en el libro y lo leí con el objetivo de recordar y reforzar lo que ya conocía de mercadotecnia， pero me impresionó la cantidad de cosas nuevas que aprendí， incluso podría decir que me abrió los ojos a cosas que creía entender y a conocer un nuevo mundo sobre cómo realmente funciona la mercadotecnia y cómo se lleva a cabo en un negocio。 Me hizo sentirme mucho más preparado para crear la estrategia de mercadotecnia a una empresa， llevarla a cabo y tener grandes posibilidades de que sea exitosa。Un libro que recomiendo muchísimo y que me ayudó a recordar que aprender algo nuevo en un libro no sirve de nada si no lo llevas a la acción。 。。。more
Chris
，
SOOOOO BORING。 I was so excited to listen to this book。 The first few minutes were interesting and I was getting very excited to learn some new ideas about how to market our business。 But the further along we went， the further from the plot the author strayed。 It was meant to be a punchy， no-nonsense plan to market your business successfully。 What it turned out to be was a plodding， uninteresting series of contradictory statements （“don’t model yourself after big corporations like Apple” came ju SOOOOO BORING。 I was so excited to listen to this book。 The first few minutes were interesting and I was getting very excited to learn some new ideas about how to market our business。 But the further along we went， the further from the plot the author strayed。 It was meant to be a punchy， no-nonsense plan to market your business successfully。 What it turned out to be was a plodding， uninteresting series of contradictory statements （“don’t model yourself after big corporations like Apple” came just before “get a cult of devoted followers – just like Apple！”） and old business witticisms （“80% in the drawer is better than 100% out the door！ Haha！ Look at me， I’m so witty！”） thrown around without any substantive tips to market your business successfully。 Honestly， the audiobook narrator did his best （bless him） but this book just read like someone had given a cursory glance at a business studies textbook and went “I can do that！” Give this book a wide berth – and if you’re looking for an actually helpful book that is based around what he calls ‘direct response marketing’， please rather read ‘Building a Storybrand’ by Donald Miller instead。 。。。more
Dusenge
，
good
Maisarah
，
Definitely a must read for a small business owner and start up！ Indeed marketing is the master skill of business。 Easily to be understood and applied。
Meredith
，
Highly engaging to-the-point read I stumbled across this book as a suggestion within the Kindle App and it quickly had me hooked。 It includes:- compelling and relatable examples weaved throughout- a step-by-step way forward- crisply， broken-out concepts- a 1 page marketing plan template （literally）- addresses （directly） all the objections and excuses for not executing， each step- a formula for a solid， unique， and methodical marketing （and entrepreneurial） start-up planI've read 100s of business Highly engaging to-the-point read I stumbled across this book as a suggestion within the Kindle App and it quickly had me hooked。 It includes:- compelling and relatable examples weaved throughout- a step-by-step way forward- crisply， broken-out concepts- a 1 page marketing plan template （literally）- addresses （directly） all the objections and excuses for not executing， each step- a formula for a solid， unique， and methodical marketing （and entrepreneurial） start-up planI've read 100s of business books and 1，000s of articles and snippets on related topics。 This concise read summarizes them all， but also includes a straightforward， detailed， and executable action plan。 （Not just conceptual advice）Well Done！！（I'm naturally a skeptic of rave reviews。。。 so please know， this is a genuine， completely unsolicited review from someone who greatly appreciates stand-out writing in the business/entrepreneurship genre）。 And， as I'm writing this， it's occured to me， the author has proven his concepts work！ :） 。。。more
Antonio Longobardi
，
Important info for small businessesThis book is important for small businesses including those in the service field。 You learn how to help others， but if people don't know about you， you can't help anyone。 This book will ultimately help you to help others。 Important info for small businessesThis book is important for small businesses including those in the service field。 You learn how to help others， but if people don't know about you， you can't help anyone。 This book will ultimately help you to help others。 。。。more
Nafis
，
Loved the book， learnt a lot about marketing for SME。Highly recommended for SME business owners。
Dat Thai
，
Không hoàn toàn dễ đọc。 Nhiều ý tưởng mới mẻ về marketing khá thú vị về truyền miệng và cách chúng ta giải quyết vấn đề cho khách hàng。29/03: đọc lướt lại。 thấm hơn ròi。
Piotr
，
Świetna książka na samym początku drogi przedsiębiorcy/marketera。Nie podobały mi się tylko drobne elementy， jak np。 niespójna persona。 Nie przekreśla to jednak w żaden sposób wartości。Schemat wygląda na prosty， natomiast diabeł tkwi w tym， żeby go uzupełnić。 A mając nawet dobrą instrukcję， będzie to bardzo trudne。 Niemniej książka fajnie tłumaczy krok po kroku jak stworzyć i czym jest plan marketingowy。 Tworzy 3 stopniowy lejek， co również dla mnie jest bliskie。
Alexis Rojas
，
La guía fundamental de tu negocioSi te comprometes en hacer los pasos de cada capítulo， es seguro que cambias tu manera de ver el marketing y como se hacen los negocios realmente。Todo en un lenguaje y con ejemplos claros。 Un indispensable para emprender o hacer crecer tu negocio。
Sajeev
，
Awesome BookOne of the best Marketing info book。 Every Entrepreneur must read this。 All practical solutions have been explained beautifully。 Amazing Book。。。
Susana Caicedo
，